Find what blocks the buyer path.
Check crawl access, redirects, duplicate pages, mobile behavior, contrast, forms, and the path from a search result to an inquiry. These checks show whether the next step is a site fix or more useful content.
Digital growth / Technical + local SEO
Technical + Local SEO
for Houston businesses.
Marketing & AI is a Houston technical and local SEO team. We inspect how search engines reach your site, how nearby buyers find your services, and where the path to an inquiry breaks — then turn the findings into a practical order of work.
Can AI improve my local SEO rankings? Yes, when used carefully. AI helps map keyword patterns, generate schema, rewrite thin pages, and audit sites at scale — but ranking still requires real local content, reviews, and a fast, accessible site.
Diagnostics take 3 days. Scoped work starts within 2 weeks of the written proposal. Starting at $600.
A practical starting point
Decide what to fix first.
An SEO audit checks what search engines and visitors can reach and use. You get a list of issues, the fixes that matter most, and a clear way to check the work.
Map pages to real buyer questions.
A page plan should connect a service, location, or question to one useful page instead of multiplying near-duplicates.
Choose the next stage.
Review the site first, agree on the fixes and price, then decide whether ongoing support is useful. Custom software gets its own scope and quote. Search visibility is not a booking guarantee.
Acceptance checks
What a useful next step can show.
- Each site issue names the affected page and shows how to repeat the check.
- Key pages have a clear purpose, useful links, and someone responsible for the fix.
- The handoff records changes, test results, and any limits, including checks toward WCAG 2.1 AA.
Decision questions
Before you choose the work.
How do you choose which fix comes first?
Start with issues that block a key page or stop a visitor from making an inquiry. Then compare likely impact, effort, and the evidence behind each remaining fix.
Do I need to replace my website?
An audit should help answer that. We first check what your current platform can support. A rebuild needs a clear reason, such as a limit that prevents a required fix.
How will I know a fix worked?
Repeat the original check and record the result. Then watch the relevant search and inquiry data over time. A fixed error is evidence of a repair; extra sales need their own measurement.
01 / The constraint
Search problems rarely live in one place.
A page can be well written and still be hard to crawl. A business can rank locally and still send visitors to a weak page. We connect the technical layer, local signals, content, and conversion path before choosing a fix.
02 / Outcomes
What better looks like.
Every outcome is a direction to verify, not a guaranteed result.
A cleaner search foundation
Resolve crawl, index, architecture, speed, and structured-data issues that block useful pages.
Stronger local relevance
Align service pages, location signals, and Google Business Profile work with the markets you truly serve.
A better path to inquiry
Connect search intent to clear pages, useful answers, and actions a visitor can complete.
03 / Deliverables
Work you can inspect.
The final scope names what is included, what is excluded, the acceptance check, and the owner.
Technical crawl + index review
Headers, status codes, canonicals, internal links, sitemap coverage, duplicate patterns, and index signals.
Keyword + page map
A practical match between buyer intent, the pages you have, and the pages worth improving or creating.
Local search review
Service-area relevance, business profile signals, citations, reviews, and local landing-page quality.
On-page implementation
Metadata, headings, semantic structure, internal links, schema, and content changes where included.
Measurement plan
A small set of search and inquiry signals tied to a decision, not a decorative dashboard.
Priority roadmap
What to fix now, what to test next, and what does not deserve budget yet.
04 / Process
From signal to shipped work.
A short, visible sequence keeps the technical decisions connected to the business goal.
- 01
Diagnose
Crawl the site, search results, local signals, inquiry path, and relevant accessibility checks; record the evidence and limits.
- 02
Implement
Ship the agreed technical, structural, content, or local fixes with a defined acceptance check.
- 03
Review
Re-crawl the site and test the changed pages. Use the results to decide whether further work or ongoing support is needed.
- 04
Specialist build
If a custom reporting tool would help, we explain why and quote it separately.
05 / Questions
Direct answers.
What does a technical SEO audit include?
A useful audit checks crawl access, index signals, status codes, canonicals, internal links, sitemaps, structured data, page speed, mobile behavior, and the path from a search result to an inquiry. The exact scope follows the site and goal.
How much does local SEO cost?
Focused Essential work generally falls within $600–$1,200. Broader Growth work generally falls within $900–$2,000. Ongoing content, listings, off-page SEO, software, and backlink work are scoped separately when needed.
Do you guarantee first-page rankings?
No. Search platforms and competitors change. We provide transparent diagnostics, sound implementation, and measurable work without promising a position nobody controls.
06 / Next step
Start with the constraint.
Bring the goal, the current friction, and any evidence you have. We will begin by deciding what needs to be diagnosed. Read the contractor inquiry path for a related buyer decision.